Find Out why You Need Attractive Packaging for Your Company
Why Is It Important to Have a Nice Box?
Is it important to have a nice box to send your products? First, it is clear that we must focus on sustainability and security. Nevertheless, the appearance of the box and the packaging is just as important. You can be sure that your customers will notice these details.
You probably remember your last online purchase. By cons, do you remember the packaging of the product when it was delivered? No? If this is not the case, it is bad news for the seller because it has missed an excellent opportunity. In the end, even more than just one opportunity …
Packaging is the Showcase of Your Brand
Even when your customers do not care about the cardboard boxes that you “borrow” from the local grocer, the boxes that speak for your brand will help you. In the end, packaging is the only type of marketing that will affect all of your customers.
Of course, if you offer shower gaskets, automotive air filters or books (and you’re also the biggest bookstore in the world), you may not see any difference. However, if you want to have an attractive product, your box should be just as good.
The First Impression Counts!
A first impression is a unique opportunity and it is limited in time. In fact, it is very limited in time – it only lasts a few seconds and these seconds are most valuable.
Ideally, during this short period, the customer must not see his flattened product during delivery (of course, you can not completely control this, but you can minimize the risk). In addition, it is preferable that the precious liquid does not leak into the box because of poor quality packaging (and hope that the liquid is not toxic).
You Have Made Your Bet, If Your Customer Likes Your Packaging.
34% of consumers surveyed by Dotcom Distribution admitted that a customized package or a gift box significantly improves the image of the brand.
Cosmetics Packaging
A positive impression is even more important if your brand wants to enter the prestige. Of course, some brands will send a total of 700 € of products in a sealed pouch and will charge extra for an elegant box. Nevertheless, only giants like Ralph Lauren or L’Oreal can afford this because they have already made their first impression it has a long time.
On the other hand, Zara uses elegant boxes. And they know what they do. 61% of consumers in the Dotcom Distribution survey who said that packaging influences the brand’s image state that it is through attractive packaging that they determine whether the brand is prestigious. As a result, 44% believe that the product is worth its price. Attractive packaging enhances excitement during delivery (49%).
They Stay With the Customer Longer
Do you know anyone who was fooled by an ice box, which was actually a box of sage leaves? We strongly doubt it. Or the box of cookies that does not contain cookies but rather a sewing kit? Formerly, when a computer was associated with a mysterious box assembled by a friend who works in the computer, some kept their CDs with drivers and operating systems in the famous box.
In general, we like to reuse packaging. Especially, if they are attractive and if their use avoids a trip to a certain Swedish store in the suburbs. Move on your customer’s shelf with your own brand!
A package can also be used to store the product. Like the CDP Insider box prepared by zapakuj.to, for the limited version of The Witcher 3: Wild Hunt. The box also serves as a box for game cards that are attached to the expansion packs. In addition, the exposure of your brand is free.
Before your box reaches your customer’s shelf, she can become a star on YouTube. YouTube’s search tool shows 52 million requests for ” unboxing ” . The most popular videos in this category have several million views (with a record 165 million views), and the most popular channels that are specialized in opening boxes of new products have millions of subscribers. Plus, even brands are filming the opening of their boxes – for example, Samsung does it. Data from Google Consumer Surveys shows that one-fifth of consumers watch box-opening videos.
In this case, we are only talking about videos publicly shared on YouTube. So it would be impossible to count all the shared box photos on Facebook, Instagram, Snapchat or Messenger. 39% of people interviewed by Dotcom Distribution admitted that they already shared a packaging photo on a social network, shortly after receiving it. The reason for this is clear – we like to brag about a new purchase and at the same time want to know what others think. The popularity of social networks is proving to be a significant reason for shopping – 71% of those surveyed by Mintel’s US Beauty Retailing research have admitted that social media posts have encouraged them to buy specific products.
Packaging for your Company
A top quality box will rarely be used once and thrown away – it will probably stay with the customer for much longer. Above all, it will stay in her memory (which matters for future purchasing decisions), on her shelf (which matters even more for future purchasing decisions) and even better, on her Instagram profile.
We are delighted that you read it carefully. Stay with us and visit us regularly. Thus, we will show you how to turn your packaging into a powerful marketing tool, how to differentiate yourself from other brands and how to learn from the best brands. Finally, and most importantly, we will guide you to design a good packaging.
