PACKAGING TRENDS FOR ECOMMERCE 2020
PACKAGING TRENDS FOR ECOMMERCE 2020
Today we are going to review 3 trends in packaging for eCommerce 2020 that we are going to see very intensively throughout this year. These trends are greatly influenced by social news and the changes in perception that have taken place in recent times.
And is that 2020 marks a before and after in the conception of climate change by users and companies. The plastic crisis scares everyone, global warming is an undeniable reality … and people involved in the world of electronic commerce – both companies and customers – cannot ignore that their activity generates packaging waste that must be better managed.
Perhaps for this reason the most important trend we will see is the one that has to do with sustainability. But, as we will see, it will not only be a trend, but rather a transversal value that will point the right path to be followed by several actors.
2020 is also a year that was born after the public “uprising” of feminist, ethnic, LGTBI and functional diversity groups. Some of these groups have raised their voices for the first time, both in the street and in the media. And they can no longer ignore their presence or their particular needs.
2020 is also a year in which electronic commerce is a discipline that is beginning to be quite dominated by e-commerce as well as by packaging companies. For this reason, it is generally understood that packaging is another step in the customer’s shopping experience. And this gives rise to the last outstanding trend.
Without further delay, let’s see what those 3 trends in packaging for eCommerce 2020 are. Can you come with us?
# 1 – Sustainability
We said above that sustainability was going to be one of the most important trends in eCommerce packaging boxes of the year. And it will certainly be. Sustainability as a transversal value will be present in everything related to packaging, from the means of production to its recycling, through its conception and optimal use of the transport space.
Users of eCommerce are increasingly going to appreciate that the packaging is manufactured from recycled materials. And also that includes the least amount of plastic possible and the largest possible amount of recyclable or compostable materials.
Thus, everything that has to do with ecological, recycled, recyclable, and filled fillers with materials other than plastic is going to be the norm in 2020. The biggest challenge for packaging producers will be to achieve the same quality and strength in packaging from second generation materials.
Users will also appreciate that the packaging is used intelligently and in its proper measure. Initiatives such as Amazon’s Frustration Free Packaging , which intends to adjust the packaging to the maximum shape and size of the product it contains, will be the first step in a direction that will be extended more and more and will have A lot to do with the creation of custom packaging.
But not only that. It will also be very important that in the production of the packaging all processes are optimized to reduce the carbon footprint.
It is what is called ecodesign, which not only has to do with the design of the packaging itself, but with all the processes involved in its production, collection and subsequent recycling to reduce its impact on the environment.
# 2 – Easy Customization
In 2020, the number of online stores operating independently or integrated in a marketplace is absolutely overwhelming. People, in general, already know what this e-commerce is about.
And one of the things that have been understood for a long time is that the unboxing experience and the interaction with the packaging by the user is a very important part of their shopping experience.
Because the purchase does not end when the order ends. The purchase ends when the customer receives the product in a recognizable packaging, with the visible mark, an adequate presentation, and with the product properly protected to arrive in perfect condition.
Due to the importance of packaging in the construction of a relationship with the customer, eCommerce companies increasingly look for packaging that facilitates their customization.
Either through printing possibilities during the manufacturing process, or through items added to the boxes such as vinyl or stamps , the issue is that they can access varied customization possibilities and easy to implement.
# 3 – Packaging Accessibility
In 2020, something that is going to start to be taken into account is how to improve packaging so that they are inclusive with people with functional diversity.
Accessibility is an aspect that has been working for some time in other realities of the modern world, such as television or the Internet. But in the world of electronic commerce it is less contemplated.
However, starting in 2020, packaging companies that want to keep up to date should start experimenting with tactile or braille labels, explore the possibilities of smart packaging or design packages that help their own movement to facilitate their transportation to people with reduced mobility.
And these are the 3 trends in packaging for eCommerce 2020 that will be seen most throughout this year. Did you take them into account? What do you think of them? Go ahead and share it in the comments.
By Premium Custom Boxes
