How to Create Trendy Packaging

How To Create a Trend Product Packaging?

Product packaging is a key element in your marketing strategy. Indeed, it has a direct influence on your sales as well as the perception of your product and your brand image by your customers. Her goals ? Seduce customers and support your communication campaign. But a packaging is not a communication medium like the others, it is closely related to the product and serves both pragmatic issues (storage, transport, packaging) as marketing and design objectives . How to create a successful product packaging ? PCB, the leading French platform for the production of creative content, entrusts you with 3 new packaging trends and 4 tips for its design.

PRODUCT PACKAGING: 3 NEW TRENDS TO REMEMBER

THE ECO-FRIENDLY PACKAGING

In France 65% of consumers buy a brand based on their beliefs ( source: Earned Brand 2018 study conducted by the Edelman Group ) and environmental issues are more relevant than ever. Boom of clean beauty, special attention to compositions , highlighting organic products and short circuits … The trend is to promote environmentally friendly behavior and it largely influences new packaging. Use of ecological materials, reduced environmental impact and elimination of plastic are the priorities of eco-packaging or eco-packaging.

Choose kraft packaging that is timeless, biodegradable materials, paper or recycled cardboard.

PACKAGING MINIMALIST PRODUCT

Although not new, minimalism is one of the creative trends of the moment. Clean packaging , neutral colors, no frills and clear messages are used by many brands, this is particularly the case of the famous packaging Monoprix , both offbeat and design . Minimalist packaging has a raw, un-worked effect that works well with today’s consumer and nature quest. It gives pride of place to the product , with the principle of the principle of WYSIWYG “What You See Is What You Get”, (“what you see is what you have”). It is also a way of avoiding misleading product displays, which can cause a sense of disappointment. Feel free to play with transparency , to show your customer exactly what he is buying. Less is mor e, you said?

PACKAGING MULTI-FUNCTIONAL PRODUCT

Another new trend that echoes environmental issues : dual-use or reusable packaging . To avoid packaging “waste” but also surprise and entertain their customers, many brands rely on inventive packaging, high quality and little branded, which will be preserved by buyers . This is particularly the case of Birchbox, each box monthly has a neat and different design , thus giving want to keep them. Other brands go further: the packaging becomes a real experience , it extends the act of purchase by being reassembled or transformed into another object. Of course the product packaging price increases the latter is complex. It is nevertheless a great way to mark the consumer !

HOW TO CREATE A PACKAGING PERCUTANT PRODUCT?

1. Respect Its Main Role

For starters, it’s important to distinguish a package from a package . The first is simply the container of a product, while the second is for specific marketing purposes. Even though design plays a vital role, it is never the only criterion to take into account. Packaging is successful if it matches a packaging with a sales strategy . Your main challenge is to produce a product packaging that is the synthesis of strategy, marketing, logistics and design . Thus, a packaging must first protect the product and facilitate its transport. It also meets the standards of hygiene and conservation of the product. Not to mention the constraints and legal notices, which differ depending on the type of product. The primary packaging is in contact with the goods, the secondary packaging is used to form batches and the tertiary packaging is used for large quantities during transport.

2. Ensure the consistency of a range of products

The packaging also serves to establish and maintain contact with the customer. In order for it to be recognized quickly, it is essential to give it the same characteristics and the same graphic universe as your brand .

In addition, it is important to distinguish a single packaging (for example for an event output of a product) of a range of packaging . A change, even minor on a Lindt chocolate bar for example, will have an impact on hundreds of other tablets. Conversely, an ephemeral sale for a brand anniversary, a celebration or a seasonal event can overcome the existing products and develop a specific graphic universe. The creative brief of a packaging must necessarily specify the extent to which the packaging to be created, integrates or not, into a brand architecture or an existing range .

3. Choose a harmonious packaging with the product

The packaging reflects the values ​​of a brand , it must give indications on the product itself. Always keep in mind the target you are addressing and ensure consistency between the product and its packaging. Organic goods are often packaged in recycled cardboard or fabric, with packaging produced in natural tones. On the contrary, children’s toys often have flashy and highly illustrated packaging to attract the attention of the little ones. Remember to harmonize primary packaging with outer packaging and ideally point-of-sale advertising for maximum effect.

4. Bet on originality

To attract the consumer and distinguish themselves from the competitors , a good product packaging has everything to be unique and original in its form, while remaining adapted to the product. Imagine your packaging as the extension of the product, it must be an integral part of the object. For example, bet on one of the new print and web trends , such as the effects of materials and textures (gold, silver, iridescent, velvet, etc.), work on a unique form or an event presentation of your packaging.

WANT TO CREATE AN ORIGINAL PRODUCT PACKAGING?

As you have understood, the choice of packaging strongly influences the act of purchase . To be sure to choose the perfect packaging for your product, while standing out from your competitors, it is better to call on a professional designer . He will use his expertise to sublimate your product by creating a unique packaging adapted to your marketing strategy . At PCB , our creatives are used to designing packaging in all sectors of activity : food, drinks, technology, cosmetics, etc. Trust the best graphic designers and launch your project in a few clicks via our platform. Prices fixed in advance and supported by a dedicated Project Manager , discover a new solution to produce all your creative content!