HOW TO CREATE BRAND THROUGH UNBOXING
See How You Can Do Branding Your Business / Products Through Creating an Unboxing Experience
There are many theories that the online store is increasingly gaining ground to trade the physical store. The physical store has a great advantage. Your product can be touched, felt, tested. This physical experience will never have an e-commerce store. Browsing a website is not the same as walking through a department store, the feeling is very different.
Regarding online stores, the advantage they have is that the experience they have when they open their shipping box is a unique sensation.
Many online stores neglect this moment called Unboxing. Unpacking the product is the first experience they have with their product after purchasing it through their website.
- What type of box does the product carry?
- What do customers see first?
- How is the inner product packed?
- What information do we give?
This very important interaction for your customer is ignored for many online stores.
There is much talk about optimizing web traffic, A / B tests, loyalty campaigns, segmentation, but in the end the first impression is tactile and we have to make an effort to do it well. We, as packaging manufacturers, see many Unboxing experiences, but today we will talk about one of our favorites.
Akira Comics is a leader in the Comics sector in Spain. They have a physical store in the north of Madrid. There you can see and play all kinds of comics, manga, fantastic literature … But they are also pioneers in electronic commerce and to bring their physical products to online shoppers, they have invented an incredible Unboxing.
They use a custom box both outside and inside. When you open the package, you look at the printed box with comic motifs. In addition to what you bought, they add a game of magician’s apprentice and a lollipop.
Also abroad, instead of using a conventional label with the name of the sender, they have invented a fun and original label with this message. This results in the experience being a success and many buyers share it on social networks by disseminating and showing their satisfaction with the product purchased.
So in this way, taking care of the details, is how to succeed in UNBOXING. In short, it is not about creating an e-commerce company, but building a BRAND that uses electronic commerce as a distribution channel.
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