A Complete Guide to Custom Product Packaging

Packaging keeps everything organized. Whether it’s a pack for candies, a hamper for the unclean laundry or the bottle that holds the delicious liquid particles of juices together, the things we put products in are majorly important! The question that arise what is product packaging? Custom product packaging refers to the production of the outerwear of a product. Which includes options in material and styles as well as themes, colors and fonts that are used on packages, a box, can, bottle or any kind of container. It’s all a sensational experience, engaging us through touch, sound and visually. There are three main queries one must have the answer to them before they start designing the packaging for a product:

1. What is the product?
2. Who’s buying the product?
3. How are people buying the product?

Once they have collected all of this information, it’s the actual time for the fun part which is the design process! It starts with:

• To be well-aware about the packaging layers.
• Choose the right type of material.
• Get ready with the best printer.
• Create the information architecture.
• Evaluate a great packaging design.
• Collect all feedback.

Importance of Custom Product Packaging

Here are some points to show the importance of custom product packaging.

• Packaging Defines You: A packaging define who are you as a brand, what your story is and what you serve. Brands can give one answer to all these questions by putting a logo, name and other details on their product packaging.
• Increase Recognition: Customers prefer to buy from a familiar brand. If the business have a consistent logo and design, buyers become known to the brand. It will result in repeat purchase and increased sales.
• Affect the Brand Positively: Packaging can have both negative or positive influence on the company’s image. If the business print all the necessary details on the box design, it gives the perception that is are a reputed brand. In this way, customer’s loyalty will increase and this will boost up the sales.
• Marketing and Promotion: Product packaging play a major role in marketing because of brand’s identity printed on them. If the company sell a unique packaging with logo, tagline or labels, people will be definitely impress from the brand and most probably will make a purchase.
• Build Good Relationships with Consumers: Great packaging builds a trust relationship with customers. It will show the customers that the company value their experience and want to deliver best to them. It’s compulsory to have customer’s loyalty for repeat purchases and exceed sales.
• Provide Protection: Not only the material of these packaging secure the product, but it also increases the life span of the packaging. They hold the inside product of safely as they perfectly fix in them. The most used material for the boxes is the cardboard which gives out the best security while handling and shipping without any doubt.

Types of Products that can be Packed in Custom Product Packaging

Let’s take a look at some of the different types of product packaging boxes options companies can use to pack their different types of products!

1. Paperboard Boxes: It is a paper-based material which is lightweight, yet strong. It can be easily cut and alter to create custom shapes and structures. It is commonly used for packing cosmetics, medicines, milk and juice, cosmetics, frozen food and more.
2. Corrugated Boxes: These are the ones which are known as ‘cardboard’ as the product packaging suppliers use them for large shipping, shoe & storage boxes. Businesses can have their apparels, accessories, auto parts, food products, cosmetics, books, CDs, industrial goods, medical supplies etc that are packed in these boxes.
3. Rigid Boxes: They made out of highly condensed wooden paper that is 4 times thicker than the other materials. They are usually used in merchandising cosmetics, jewelry, technology, and high-end luxury couture.
4. Chipboard Packaging: It is commonly used in companies such as electronic, medical, food, cosmetic, and beverage. Also made for many grocery items such as cereal, crackers, tissue boxes, and so forth.
5. Poly Bags: They are one of the most common way of packaging and can hold a wide range of products as food items, flowers, waste, chemicals, magazines, and so on.
6. Foil Sealed Bags: It can be seen mostly in coffee and tea packaging. Nuts, cereals, smoked fish, cheese and cured meats are also packaged with these bags to prevent from spoilage.

Elevate Your Brand with Styles and Designs of Custom Product Packaging

Many people think that custom product packaging is only a protective shield for the products, nothing more or less. This fact is totally not the truth as they not only keeps the products secure from the external factors but also effectively assists the suppliers in elevating the recognition for their products and brand in the market. With the advancement of technology, customized styles and design started to take the place of the traditional packaging boxes. Product packaging suppliers are always working effectively to facilitate customers with high-end packaging designs that can mainly help them in all aspects. From making the customers allure for the product to elevating the recognition of products on the market shelves, these high-tech designed and styled packaging are highly effective in all functions.

Creatively and exclusively designed package are also being used in the e-commerce industry and help the industries to expand their reach in the most effective manner. These product packaging can be easily designed in any desired format, which enables to mold in any shape and style. There are a plenty of design printing options available for that can effectively help in elevating the perception of the packaging designs in addition to the marketing function for the business and the products.

The Pros and Cons of Using Custom Product Packaging

Below are stated some of the advantages and disadvantages of cutom product packaging:

Pros:

• Helps the marketers and the brand have a more professional look.
• Helps in improving and increasing customer’s loyalty.
• Helps boosting the sales and brand recognition.
• Allows to add customized call-to-actions and slogans.
• Provide proper protection for the product packed inside.
• Helps in branding and promoting the business.

Cons:

• It implies a high production cost in manufacturing them.
• Plenty of time and effort goes into the designing and making of them.

Trust Premium Custom Boxes for your high quality custom product boxes.