5 KEY ASPECTS OF E-COMMERCE PACKAGING
Packaging for eCommerce is one of the most important elements of online shopping. He is in charge of protecting the product and making sure it arrives in perfect condition. He is also responsible for the first tangible image that the client has of us. Therefore, it is essential to choose the packaging for eCommerce carefully. Today we share with you 5 key aspects to consider when choosing it.
1. Product Protection
One of the most important functions of eCommerce packaging is to ensure that the product arrives in perfect condition, without damage or damage. Securing the product with good packaging and, above all, with the appropriate filling inside allows the customer’s trust to be automatically obtained. You will avoid many claims, negative publicity and bad image if you choose a resistant, flexible and good quality packaging boxes.
2. Convenience Of Ecommerce Packaging
It is important that the packaging is beautiful, striking and different from the competition. However, its image should not put aside its practicality. That the packaging for ecommerce is easy to handle and safe is more important than its aesthetics. In addition, the cost of a very careful packaging can be very high, which will increase logistics costs and make the purchase more expensive. The result may be that your potential customers think twice before buying. For this reason, one of the most important factors when choosing packaging for eCommerce is betting po r balance between price, functionality and image .
3. Security (especially during transport)
You should keep in mind that what the customer buys is a product, and that is what he is waiting to receive. A good presentation and unboxing experience are essential, but it is not less than the reception of an intact product is even more important. And it is that the main function of the packaging is to protect the products it contains. Together with a filling adapted to the type of product being transported, a key factor is the correct choice of cardboard thickness of the box . This will guarantee a determined shock resistance, which must be directly proportional to the fragility of the product. If you want to know what thickness options of corrugated cardboard, PCB puts at your disposal, see this complete post.
4. Presentation Or Identification Of The Product
Once the protection and safety function of the packaging is assured, we can start to worry about its aesthetic and formal aspects. Good packaging for eCommerce must be easily identifiable by the messenger and the customer. It must generate expectation and enthusiasm even before opening it, but also ensure that the messenger understands the treatment that the package needs to receive. Therefore it is important to customize the box with the company logo and other details that can improve communication between brand, messenger and customer.
5. Sustainability
The packaging for eCommerce of the 21st century is not only intended to protect our products, but also the environment. In case you didn’t know, corrugated cardboard is a sustainable and easily recyclable material that comes from recycled materials. Today, customers value sustainability and respect for the environment. So do not stay behind and bet on a 100% eco-friendly eCommerce packaging.
You keep in mind these key factors when choosing your packaging for eCommerce , insurance Choose Smart!
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